Hello readers, in order to get a full grasp of marketing and its methods we must first take a look into the history of this topic and how it affects marketing today. Marketing has been around since before people really knew what it was. The very first form could be considered word of mouth. For example: when your friend says to you, "The car I just bought is so spacious and has awesome features!" This can be an example of word of mouth. However over the course of time, new marketing techniques have developed and they have since changed the way we do currently. In this post I will discuss a few of the key "game changing" marketing methods from the last decade and why they were successful during their given time.
The radio was a pivotal way in which people communicated in the 1920's and it opened many doors for marketers. "During this period sales of radios boomed because it was a completely new way to contact a lot of people at one time" (Hardcastle). Now because of the radio, there would be shows, and a need for commercials throughout the shows. The first form of advertisement where you could hear another person talking to the audience, with the exception of live events. This really changed the game for this time period as radios were able to get information to consumers a lot quicker and more effectively.
After the radio had been around for some time, the concept of TV advertisement became prominent in the 1950's. Now that you could make 30 to 60 second commercials filmed on a camera, advertising became viewable from your home for the first time in history. Here is an example of the first TV commercial to air in Britain in 1955.
https://www.youtube.com/watch?v=pKuEwsEiSp8
This concept of advertising on screen is a method of marketing that is still used today with the internet and social media. Over the past 15 to 20 years marketers have taken advantage of the growth of the internet and social media as a way to advertise products. Sites such as Facebook, Amazon, Twitter, and Youtube are all examples of internet sites that use advertisements on their page. This is both good for companies selling their product and for internet sites because, while the companies are getting their product recognition online, the websites also make money as they charge a price for advertisement slots on their page. Below is a specific example:
This is a screenshot taken off the Amazon homepage, where there are specific suggestions based off of my past search history. This relates to an idea called "deep learning" which is the most effective way of marketing in the modern world. "Deep learning is a series of algorithms that enable computers and machines to retain, hear, see, read and write information by learning through human interaction" (Howard). This has changed advertising completely since the beginning of the century. Every time something is typed into a site such as Amazon, that information is saved and stored, and is used by Amazon to market similar or the same product to you. This is what you see above.
As you will also notice with this ad, there is an Xbox advertisement in the margin. This is a very common form of advertising on the internet and Microsoft has to pay Amazon money to have this advertisement up.
As you can tell, marketing and its methods have come a long way over the past hundred years or so. It appears as though developments and new techniques of advertising are occurring more frequently than in the past. Technological development is happening at a very rapid speed and it will be interesting to see where these advancements will take marketing in the next 20 years.
Sources:
http://www.dhahranbritish.com/history/B7_advertising.htm (Hardcastle).
http://www.ted.com/talks/jeremy_howard_the_wonderful_and_terrifying_implications_of_computers_that_can_learn#t-22088 (Howard).
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