In Hind Sight

This past semester has brought many lessons and insights into the world of marketing.  There is still much to know about this topic, but the information I have acquired over the past 11 weeks or so has been very beneficial and will aid me when I find myself in related professional settings.  Over the past months a lot has been covered, especially the kinds of mediums of marketing there are, and which ones tend to be most effective.

http://lezal.com/wp-content/uploads/2013/10/Phoenix-Media-Buying.jpg

When it comes to which type of marketing is recognized the most, it is hard to disagree with Television commercials.  I have learned that this is the channel of communication which reaches the most demographics as most people have TV's in their homes.  Televisions are also in public places too, such as restaurants, stores and other establishments.  Radios also have this in common, however we are more prone to be in tuned visually than audibly.  

If we are talking about which mode of marketing is most effective, thats a little bit of a different story.  Although for the past 50 if not more years, TV would be the answer to this question as well.  However, technology has come a long way since the early 50's and with the invention of the computer, advertising has taken a different approach on how to reach a specific target market.   

Social media is quickly taking the world of advertising by storm and is becoming the best way to advertise to people.  As stated in the video below, half of the worlds population has grown up not knowing life without the internet.  This number is only going to grow and more people are going to transition over to using social media marketing.  The video below goes into a little more detail about the topic, feel free to check it out.  

https://www.youtube.com/watch?v=yDA864UskXc

Much of what I have discussed in the blog posts I was able to due to the background knowledge I received in the classroom.  Although, I truly think that about 90% of what you are going to need to know about a job comes from on site training and experience, I believe this course gave me a healthy dose of what I can expect when it comes to marketing.  Among the most important topics that we discussed the most important to me were; Ch.1 Creating Customer Relationships & and Value through Marketing, Ch. 5 Understanding Consumer Behavior, Ch. 9 Market Segmentation, Targeting, and Positioning, Ch. 13 Building the Price Foundation, and Ch. 15 Managing Marketing Channels and Supply Chains.  

In chapter one we were introduced to all of the basic concepts of marketing and how communication is one of the largest elements of it.  In chapter 5 we learned about the consumer purchasing decision process and about the different influences on consumer behavior.  Knowing about market segmentation and the five steps associated with it is all what chapter 9 was all about on top of product positioning.  Chapter 13 discussed what went into pricing a product along with the demand curves role on pricing, and price elasticity.  Finally, in chapter 15 we learned about the different marketing channels and what goes into the decision of choosing channels.  

These all relate to my pasts post because I have referenced information from the text in my blogs.  Throughout the course of this assignment I learned a lot, not only from reviewing course material, but through personal research for these posts.  

Thank you to everyone who has taken the time to read these posts, it has been a pleasure writing for you.  Until next time, good luck with any marketing ventures in your future. 

- Alex