How TV Revolutionized Marketing

Since the beginning of television commercials in 1941, TV has been one of the most pivotal ways in which we market products and services since the start of advertising.  Being that almost every American home has a television it makes it one of the easiest ways to advertise a product to every family across the country.  Today I will discuss how and why TV has made such a major impact in our world of business and how it will affect marketing in the future.

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The first television commercial commercial aired in 1941 and was only ten seconds long.  With a picture of a clock and a logo, the voice in the background says, "America runs on Bulova Time."  Since that very simple TV ad, commercials have become more creative and effective.  The following are examples of an old commercial and a more recent one.  

*Sorry it's not embedded, sight wasn't allowing it*

(1951)

https://www.youtube.com/watch?v=g3U-FdtrZ_Y 

(2015)

https://www.youtube.com/watch?v=eHpt2MPcIqM

Aside from the obvious visual advancements commercials have changed in other ways as well.  In the first commercial, Ford is advertising how durable their 1951 cars are and targeting families, where as In 2015 they are selling more of the look and performance of the car and most likely targeting urban commuters.  This is just a quick example of how television ads have changed over time. 

TV's themselves have changes over time as well.  From the first box TV to the flat screen and now to these slightly curved televisions.     

http://216.7.174.214/6EuIe7oEiI/M280131.1.jpg                                   http://www.samsung.com/us/glossary/img/LED800065.png   

http://media3.onsugar.com/files/2014/01/06/985/n/1922507/82c16ff82bc6406c_Curved_UHD_U9000__Front_re.jpg.xxxlarge_2x.jpg

I remember when my family first bought a flat screen TV.  I was so excited to be able to start watching things in High Definition.  In the coming years, we are going to be completely converted to HD and it will be interesting to see what effects TV's and commercials are going to have in the next ten years, and if and how the new curved TV's will have any affect.  The way that these televisions have looked also coincide with the style of the furniture in homes.  Flat screens fit with most contemporary furniture, while these curved televisions might go a little better with what style of furniture is going to be around in five or ten years.      

As televisions became more common to own, they continued to grow as the best way to reach the most Americans.  Over the course of the past 60 years commercials have also grown from boring two minute infomercials to creative and sometimes entertaining clips about products.  Commercials have even been integrated into one of the most popular holiday cultures every year, The Superbowl!  I personally look forward to seeing the commercials on Superbowl Sunday because some are very funny and witty.   

These instrumental entertainment systems have forever changed the way in which we advertise products.  With the advancements of color and technology watching TV has become as realistic and clear as human vision.  Older televisions had a very grainy picture and it was somewhat distorted. Just as televisions have changed in style, so have commercials, keeping up with what is current and going to be most popular.  Televisions can be found anywhere, in gyms, restaurants, offices and so on.  The reason why TV ads get results is because Americans are constantly looking at a screen.

Thanks to all of you who take the time to read these posts, please look out for future ones!